ROCKY MOTORS

100,000+ Lines of Code • Full-Stack Development • AI Integration

A comprehensive automotive retail platform combining cutting-edge web development, AI automation, and marketing technology to revolutionize car dealership operations.

4000+
Monthly Visitors
300+
Leads/Month
7.5%
Conversion Rate
<1 Min
Lead Response

Website Redesign Transformation

Complete visual overhaul from outdated design to modern, high-converting automotive website

Before → After

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Request Price Feature

Interactive pricing system that automatically opens messaging app with pre-filled information

Request Price Feature Demo
Automated SMS Integration
One-click pricing requests with AI response system

Technical Architecture

A sophisticated full-stack solution built with modern technologies and enterprise-grade architecture

Frontend Development

React/TypeScript Stack

  • Modern React with TypeScript for type safety
  • Component-based architecture for scalability
  • State management with Redux/Context API
  • Responsive design with Tailwind CSS

User Experience Features

  • Interactive promo wheel for lead capture
  • Real-time inventory filtering and search
  • Budget finder for payment matching
  • Request pricing with SMS integration

Backend Architecture

Node.js/Express Server

  • RESTful API design with Express.js
  • MongoDB database for scalable data storage
  • JWT authentication and authorization
  • Microservices architecture for AI bots

Infrastructure & Deployment

  • Railway cloud deployment for reliability
  • AWS S3 for optimized media delivery
  • DNS hardening and security measures
  • Automated backup and monitoring systems

Custom CMS & Management System

A comprehensive content management system tailored specifically for automotive dealership operations

Inventory Management

  • Create and manage vehicle listings
  • VIN decode and data population
  • Automated image optimization
  • Real-time inventory updates
  • Enterprise listing syndication

Social Media Automation

  • Automatic Facebook posting
  • Vehicle data and image sync
  • Scheduled post management
  • Cross-platform consistency
  • Engagement tracking

Document Processing

  • Automated lender document sending
  • Driver's license scanner integration
  • Digital document storage
  • Secure file transmission
  • Compliance tracking

Marketing Management

  • Website banner management
  • Vehicle-specific promotions
  • Campaign performance tracking
  • A/B testing capabilities
  • ROI analytics dashboard

Advanced Analytics

  • Page visit tracking
  • Button click analytics
  • Geographic audience data
  • Conversion funnel analysis
  • Real-time performance metrics

Lead Management

  • Centralized lead dashboard
  • Lead scoring and qualification
  • Automated follow-up sequences
  • Source attribution tracking
  • Sales team notifications

AI-Powered Automation Systems

Cutting-edge artificial intelligence solutions that revolutionize customer engagement and sales processes

SMS AI Assistant

Intelligent SMS responses with natural language processing

• Automated lead qualification
• Budget and preference capture
• Appointment scheduling
• Follow-up management

Voice AI Assistant

Advanced voice recognition and response system

• Natural conversation flow
• Call routing and screening
• Information gathering
• Human handoff protocols

AI Close Bot

Sophisticated sales closing and objection handling

• Objection detection and response
• Pricing negotiation assistance
• Urgency creation techniques
• Deal closing strategies

Automated Workflow Systems

Lead Processing Pipeline

1
Lead capture from website form
2
Instant CRM integration
3
Google Sheets synchronization
4
Sales team notification (under 1 minute)
5
Automated follow-up sequence initiation

Campaign Response Automation

1
Lead responds to SMS campaign
2
AI analyzes interest level
3
Personalized website resources sent
4
Lead added to nurture sequence
5
Long-term follow-up automation

Integrations & Data Architecture

Seamless connections with industry-leading platforms and comprehensive data management systems

CRM Systems

  • GoHighLevel/LeadConnector v2
  • Conversation tracking & tagging
  • DND/opt-out synchronization
  • Real-time data synchronization
  • Custom field mapping

Communication

  • Twilio A2P SMS compliance
  • STOP/HELP automated handling
  • Consent capture workflows
  • Email automation systems
  • Voice AI integration

Analytics & Tracking

  • Google Ads & Analytics integration
  • UTM parameter tracking
  • Click-to-SMS conversion logic
  • Attribution modeling
  • Real-time reporting dashboards

Data Management

  • Google Sheets automation
  • ≤1-minute lead synchronization
  • Instant sales notifications
  • Automated data deduplication
  • Real-time pipeline updates

Business Integration

  • TouchBistro POS integration
  • Driver's license scanning
  • VIN decode services
  • Credit bureau connections
  • Lender API integrations

Custom Solutions

  • Flutter/Dart inventory uploader
  • Custom webhook handlers
  • Serverless automation scripts
  • API gateway management
  • Data scraping solutions

Performance Results & Impact

Measurable outcomes demonstrating the effectiveness of comprehensive automation and optimization

4000+
Monthly Visitors
Organic traffic growth
300+
Organic Leads/Month
Above large dealer benchmarks
7.5%
Conversion Rate
275% above industry average
<1
Minute Response
Lead to notification time

Operational Efficiency

✓
Reduced Manual Workload
Hundreds of automations eliminate repetitive tasks across departments
✓
Speed-to-Lead Excellence
Website to sales notification in under a minute
✓
Data Confidence
Deduped events, clear UTM tracking, and reliable source attribution

Sales Performance

✓
Reply & Interest Lift
Gated invites and warm AI handoffs increase engagement
✓
25% Visitor Conversion
SEO & CRO optimizations capture contact info from quarter of visitors
✓
Warm Lead Conversion
Browsers instantly converted to warm leads through automation

Let's Build Something Amazing

Ready to transform your marketing operations with cutting-edge automation?

Get In Touch

Location
Windsor, Ontario
Email
MathewRegierMail@gmail.com
Phone
(226) 961-1073
Connect on LinkedIn

Send Me a Message